In 2019, Q1Rovio's revenue increased by 7.8% to 78.9 million US dollars, and Angry Birds 2 contributed the most
Since its launch in 2015, Angry Birds 2 is still Rovio's flagship product and the main revenue. Although the first generation Angry Birds has been on the shelves for ten years, the potential value of this series of games is still huge.Recently, Rovio, a Finnish mobile game company and developer of Angry Birds, announced its Q1 2019 financial report. According to the report, Rovio's revenue in this quarter increased by 7.8% year-on-year to $78.9 million. Game business is the driving force of revenue, contributing 73.8 million dollars in revenue. Among them, the game revenue reached $73.3 million. Compared with the $65.2 million set in Q1 last year, the growth rate reached 12.3%. In addition, due to the unsatisfactory movie revenue of Angry Birds, the revenue of Rovio brand licensing department dropped by more than 50% year-on-year to only reach USD 5.1 million.In terms of specific games, Angry Birds Dream Blast, the latest product launched on January 24th this year, contributed 7.7 million dollars in this quarter. It is worth mentioning that, although it was officially released this year, it has become Rovio's third-ranked game product in terms of revenue this quarter-second only to Angry Birds Friends and Angry Birds 2.Angry Birds 2 is still the main revenue source of the company's game business, contributing 35.6 million dollars in revenue, up 48% year-on-year. At the same time, the company said that since its launch in 2015, its total revenue has reached $317.4 million.In addition, according to the financial report information, Rovio's TOP5 games are Angry Birds 2, Angry Birds Friends, Angry Birds: Dream Blasting, Angry Birds Match and Angry Birds Pop. Rovio pointed out that the daily and monthly players of the company tend to be stable at present. Thanks to the large-scale purchase this quarter ($26.4 million), "Angry Birds: Dream Blasting" started well and successfully offset the decline in popularity of old games.Judging from the revenue results in the first quarter, although the new work Angry Birds: Dream Blasting has only been launched recently, it has contributed a lot to Rovio's game business. It is not difficult to see that the introduction of new products has achieved remarkable results in stimulating the growth of game business.
In addition to Angry Birds: Dream Blasting, Rovio CEO Kati Levoranta once said: "In 2019, our goal is to release at least two new games. The first game, Angry Birds Dream Blast, was launched on January 24th, 2019. In addition, we expect the sequel of Angry Birds to premiere in August 2019. More importantly, Angry Birds will celebrate its 10 th anniversary in December 2019, which is undoubtedly a huge milestone for us. "
In addition, in 2019, Rovio's development strategy also includes entering VR/AR, live games and other fields. The sequel to Angry Birds will be released in August 2019, and another mobile game will be released this year. By then, Rovio's performance in 2019 will be more worthy of attention.
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